Friday, August 21, 2020

Barrack Obama and race in politics and culture

Sleeping quarters Obama and race in legislative issues and culture Presentation The United States is viewed as the most created and complex country on the planet because of its majority rule organizations, culture and procedures. Notwithstanding, not very many individuals will review the dark days and occasions that overwhelmed this country when the First World War.Advertising We will compose a custom research paper test on Barrack Obama and race in governmental issues and culture explicitly for you for just $16.05 $11/page Learn More Today, Barrack Obama is the leader of this most impressive country on the planet and keeps on confronting racial analysis regardless of endeavors to incorporate all races and receive a non fanatic methodology in overseeing national issues (Remnick 7). This examination paper investigates the issue of president military enclosure Obama and race in governmental issues and culture. Foundation America has advanced from a supremacist country and is gradually grasping different societies in its national issues. The most appar ent representation of bigotry was the point at which it used to dispense national situations to whites while victimizing other racial gatherings. It is obviously outlined in how blacks and red Indians used to be dealt with unreasonably in national issues as well as those that included intercultural relations (Harris 71). Not many Americans permitted their relatives to cooperate with dark and this was the embodiment of bigotry. Be that as it may, American presidents like Kennedy and Lincoln attempted their best to incorporate all networks to take an interest in national issues however this was unrealistic. This nation had draftsmen of prejudice who guaranteed non whites were never offered chances to utilize offices implied for the elites. Bondage was likewise another delineation of how Africans were treated by the whites who during that time believed that the African populace was substandard and utilized them as modest work. This exchange prompted the relocation of blacks from Africa to America and later they discovered their ways into rural areas. It was difficult to make a trip back to Africa since they needed more cash for air ticket. Also, it was unthinkable for them to board a train. This gathering turned out to be so disturbed by the segregation rehearsed by the whites. This was clear in schools, places of worship, open vehicle, houses of worship, diversion offices and business (Feagin 109). The mechanical transformation saw in America before the start of the First World War was a marker that things were going to abandon terrible to more regrettable as the interest for balance and equity kept on picking up force. Laborers associations turned out to be ground-breaking instruments for requesting these rights and they drove their individuals to demo0snbtrate to request their privileges and opportunities. It is significant top clarify that these showings turned terrible when they took a racial turn.Advertising Looking for inquire about paper on political theo ries? We should check whether we can support you! Get your first paper with 15% OFF Learn More Africans and Asians were on the avenues requesting the prompt consideration of their requests in national issues while the whites were additionally dissenting and requesting that their nation ought to be regarded. It is critical to comprehend d that this war abandoned being a showing of laborers to racial adaptations where numerous blacks and whites were murdered in the city. Also, the current government utilized police severity to quiet many young people who were initiating these showings. Pioneers of political p0arties partnered to the dark populace and laborers associations were kept for a considerable length of time following the bedlam saw during these showings. Free enterprise was a rule received by the whites to mistreat the poor in the general public. This empowered the perpetrator5s to control the instruments of influence that empowered them to accumulate gigantic riches as far as land, work and cash (Harris 41). The philosophy kept on spreading to different countries however was halted by socialism that was making progress in the Soviet Union. The first and second universal wars were finishes of the repressed weight among the whites and non whites. Despite the fact that, this war left numerous countries with genuine wounds and misfortunes they were important to make conditions for various countries and races to arrange and talk about different issues that influenced their individuals. Pundits have asserted that these wars gave America chance to practice equity and balance to its residents and settlers. Subsequently, it was a vital malice that couldn't have been kept away from (Barrack 54). The finish of these wars connoted another first light for American majority rule government and cleared path for tranquil shows and arrangements among whites and non whites. Notwithstanding, governmental issues turned out to be acceptable methods of progressing racial int erests as is clear in the enactments that banned non whites from participating in dynamic legislative issues or holding open workplaces. The Obama administration has been lauded for regarding the standard of equity and balance by guaranteeing all Americans independent of their races can get to these rights without limitations. In any case, this has not been the situation because of various components. To start with, the American populace that establishes an enormous populace of the whites is moderate. Despite the fact that, Obama keeps on encouraging them to embrace racial incorporation his endeavors are a greater amount of open demonstrates that duties to battle prejudice. There is no uncertainty that there are numerous issues normally hid where no one will think to look with regards to American legislative issues. Race is a noteworthy factor that aides casting a ballot among the American populace. The principle issue of worry here is that despite the fact that numerous non whites are competing for elective seats not very many of them figure out how to win these positions and this means the American populace is as yet sticking to the old convention of inclining toward whites to blacks with regards to country al and authority issues.Advertising We will compose a custom research paper test on Barrack Obama and race in governmental issues and culture explicitly for you for just $16.05 $11/page Learn More Research Objectives The target of this paper is to distinguish and delineate the accompanying issues that assume key jobs in deciding the eventual fate of legislative issues in America. To begin with, the American populace is seen to have received a non supremacist culture basing on the way that it decided in favor of president Obama in the last two general decisions. Seco0ndly, this paper analyzes the effects of a dark American president on the organizations and culture of the United States. Finally, this paper will plot the suggestions for guaranteeing that th e American government, legislative issues and culture embraces a non supremacist approach in its social, monetary and political issues. Research Questions This paper will respond to the accompanying inquiries that will assist the crowd with examining the job of bigotry in legislative issues and social practices. The accompanying inquiries will manage this paper in looking at these issues. What is the job of bigotry in American governmental issues? What perspectives advance prejudice in American governmental issues and culture? What job has president Obama played in advancing and disposing of bigotry? What are the impacts of bigotry in governmental issues and culture? What steps should the American government take to turn away bigotry? Writing Review The Substance of Hope, Barrack Obama and the Paradox of Progress by William Jellani Cobb William Jellani Cobb condemns the Obama administration for straightforwardly pushing for racial advancement that would permit all races to assume dy namic jobs in American governmental issues. He concentrates his conversation on Obama’s turn of phrase â€Å"hope† that denoted all his pre-political decision talks. The author contends that Obama utilized this word to make bogus positive thinking and duped the American populace and the world that he was the savior for them. This word turned into a tune to all non whites and persuaded them to appear in enormous numbers during casting a ballot. Private associations and well wishers from the non white populaces turned out to be faithful and magnanimous to Obama’s battle to guarantee they change the governmental issues of this nation. Be that as it may, their endeavors are yet to shoulder organic products since Obama’s administration shares pretty much everything practically speaking with the Bush system. This creator is persuaded that the Obama administration has a decent chance to change the governmental issues of the United States however has neglected to do as such. He contends that most non whites that are chosen into office are those situated in zones that have an enormous dark populace. This implies bigotry keeps on flourishing in American culture and is clear i9n political exercises. The Health Care Reform and American Politics, What Everyone Needs to Know By Lawrence Jacobs Lawrence contends that Obama has helped the American government in managing racial difficulties. Be that as it may, the difficulties he is encounters are at fault for his moderate reaction to racial; issues. This creator contends that most non whites face genuine wellbeing moves that open them to infections and poor administrations from private medicinal services organizations. In any case, president Obama is making a decent attempt to ensure that every single poor American access quality social insurance benefits through improving all bills identified with healthcare.Advertising Searching for inquire about paper on political theories? We should check whether we can support you! Get your first paper with 15% OFF Find out More Likewise, this creator asserts that most non whites are abused at their work environments by being come up short on and exposed to poor working conditions. In this way, president Obama is guaranteeing that the senate receives the suggestions to correct all bills with respect to least wages to permit laborers in casual and formal vocations to get pay rates that will support them. Moreover, the president is empowering numerous adolescents and no whites to assume dynamic jobs of guaranteeing that they take an interest in urban procedures. These are a portion of the issues that show how Obama is focused on changing the bigot cul

Tips For Writing a College Essay

<h1>Tips For Writing a College Essay</h1><p>The school paper is one of the most significant pieces of the creative cycle. It is the main acquaintance of an undergrad with the teacher and the school. The educator works admirably by posing basic inquiries that layout the nuts and bolts of the subject of the paper.</p><p></p><p>It is the way in to your training and learning. It takes the entirety of the distinctive topic to the class psyche and spots it into a solitary goal. The substance places the entirety of the past information in their legitimate setting and clarifies them such that an individual can get it. What's more, it is a key device in the readiness of the test.</p><p></p><p>This might be overwhelming for some authors. It is absolutely an overwhelming errand for any understudy who has not been presented to the exposition group previously. On the off chance that you are curious about the organization of a schoo l exposition, you might need to look into what it is. There are a couple of things that you should know to make the way toward composing a school paper a piece easier.</p><p></p><p>The school exposition must be short and succinct. In the event that you need to present a subject that goes over significant stretch of time, you should employ an expert to do the task for you. Rather, you can get your school article composed for you without an interview.</p><p></p><p>If you need to utilize models from secondary school exposition, you will need to utilize those models when you are composing your school paper. The school paper is unmistakable and must be. On the off chance that you talk about a white Hart or brilliant retriever it probably won't make an interpretation of well into a school exposition. Secondary school understudies were unquestionably making an effort not to compose papers on an assortment of subjects.</p><p></p ><p>However, in the event that you utilize precisely the same model all through the article you will be in a difficult situation. It isn't the purpose of the exposition to be one of a kind yet make it progressively reasonable for the peruser won't be the objective. In the event that the exposition is planned to be hilarious, at that point the crowd is extremely expansive and this kind of composing will work best. It isn't important to remember models for the school essay.</p><p></p><p>There are a great deal of tips that will assist you with the school article. Simply follow the general tips for composing a school paper and you will be en route to composing a viable exposition. Make sure to likewise think about the size of the crowd. On the off chance that your crowd is mostly college understudies, at that point you might need to go with a model they are progressively natural with.</p>

Saturday, August 8, 2020

The One Thing to Do for Example Essay Samples

<h1> The One Thing to Do for Example Essay Samples </h1> <h2> All About Example Essay Samples </h2> <p>A number of the advantages which you can get when you recruit our administrations join the following. Also, our English-talking essayists ensure each request has unique substance and a fitting structure. Accordingly, you don't have to worry about your private data at whatever point you request with us. It additionally should be referenced that individual paper models can be gotten at no charge or at an expense, in light of the source. </p> <p>You need to see how to create a viable paper as it is a regular establishment for an understudy's evaluation. That implies you can arrange for our secondary school grant article models without expecting to worry about your private data. Therefore, the article should harmonize with the candidate's characteristics and interests with the goal for it to support the likelihood of affirmation. Composing a gra nt article may not be a simple undertaking for some understudies. </p> <p>The least complex approach to settle on such an a paper is to understand the author's perspective. It must be made out of a presentation, a body, and an end. A pugnacious paper model will uncover the ought to have some significant segments which improve it in the act of persuading. Any phenomenal assignment gets done with an astounding end and the absolute best instances of the pugnacious article will show up in with an end with an outline of the entirety of the focuses along with an essence of the confirmations gave. </p> <p>The contrast in introduction of the issues is fundamentally because of the extent of the issue and the way that it influences individuals. At the point when the subject was chosen, it's basic to think of a contention encompassing precisely the same. The subject picked for the reason ought to be appealing in the perspective on numerous perusers. Give certain guides to show your announcement. </p> <h2> Top Example Essay Samples Secrets</h2> <p>Essay composing aptitudes is an intense and tedious activity. In the event that you are scanning for help with your exposition, at that point we give a thorough composing administration given by completely qualified scholastics in your general vicinity of study. It's apparent that most understudies discover it extremely difficult to submit absolutely free blunder test paper for monetary need grant since generally they give copied content simply because they duplicate the particular data found on the web. </p> ; <p>There are sources that can give you test expositions to utilize straightforwardly from their sites while some give space for downloads with the goal that you may utilize the model at your own second. There's various papers finished by them. As a result, going through cash to manage your articles may be testing. Specially designed paper composing administration like 123helpme. </p> <h2> The Appeal of Example Essay Samples </h2> <p>The last advance requires the customer to look out for the undertaking to be overseen by the firm. In the case of business, it's felt that the assessment results will demonstrate whether the work searcher has the capacities or knowledge to manage the activity. My activity should work close by the business chief to help produce a progressively solid marriage between the account and promoting and publicizing divisions, subsequently improving our deals and work environment climate. As a result, you get a brilliant arrangement of extra time and finished schoolwork. </p> <p>Beginning an exposition with a concise story is effectively the most well-known and powerful of such systems. It's feasible for you to get to the author who's composing your exposition straightforwardly so you may make any revision. While the story is among without a doubt the most accommodating sorts of composing for an article, it might likewise be troublesome. </p> <p>In request to give an inside and out comprehension about the pugnacious article, it's smarter to investigate the absolute most noteworthy instances of factious exposition. In case you're adhered on how best to create a model paper, you can adhere to a couple of fundamental allots to burrow yourself of the groove and make a model exposition that you can be satisfied with. Stephen's exposition is very compelling. Our affirmation exposition models can demonstrate that we're here so as to give essentially the perfect help to guarantee you which you present an application article you could be positive about. </p>

Wednesday, July 29, 2020

Sample Essay Columbia University University Writing Ideas

<h1> Sample Essay Columbia University Writing Ideas </h1> <p>It is critical to recall that the confirmations office considers the to be proclamation as the most fundamental part of the application. And still, after all that you can't find the educational and exact information. Applications aren't viewed as complete until all important data is submitted. Other than exposition reactions, Columbia demands a few records. </p> <h2>Sample Essay Columbia University Writing - Is it a Scam? </h2> <p>Be sure that you empty yourself into your very own announcement and it is going to almost certainly stand apart on the grounds that no 2 individuals are precisely the same. This idea of spreading adoration to everyone, rather than cherishing just 1 individual, is tantamount to the idea that no one truth is completely right. Essentially, word decision is a straightforward domain to procure lethargic or messy, however it's among the most significant aspects of generally excellent composition, if not the most noteworthy. In this present reality where truth is seen as the most extreme kind of goodness, an individual must be mindful so as not to become focused on a solitary perspective on reality, for there are a couple of favorable circumstances to the idea of foma. </p> <p>Longer tests can be submitted, however if so, you should observe that they couldn't be perused past the underlying 15 pages, and it is astute to guide the peruser to a specific area in the occasion the initial segment doesn't completely show your capacities. References and concentrates from grouped sources must be organized appropriately. Their articles may comprise of a wide range of topics that are irrelevant, and should you begin perusing something they've composed, you can't know where you will twist up. Simply, a little data in regards to the past can reveal to you a decent arrangement about future areas. </p> <h2>The Pain of Sample Essay Columbia University Writing </h2> <p>Columbia gives genuine instruction, not just academically from its regarded workforce, however what's more socially from the worldwide powerhouse that is New York City. For example, it is in New York City and has associations with a great deal of organizations and associations in the region. From your examination, you should have produce explicit clarifications for why Columbia is a magnificent school for you. Columbia is really a powerful foundation, and I would be excited to call it home for the resulting four decades!</p> <p>Then the perfect way is set a solicitation I should obtain exposition papers composed. The potential techniques for composing this article are truly interminable, which is the thing that makes this paper extremely fun in light of the fact that there is the capacity to get extremely inventive with the terms that you select. For the present, allows simply focus on redoing this essay.</p> <p&g t;Bear at the top of the priority list that every single new thought should be written in an alternate passage. Regardless of whether you already have a smart thought, a little reality checking never hurt anybody. It's an incredible plan to have someone else read your Why Columbia paper, as well. For one, it's most likely not shrewd to cite someone in your private explanation. </p> <h2>Vital Pieces of Sample Essay Columbia University Writing </h2> <p>The cost of a paper rides on the amount of exertion the author needs to apply. This author may likewise be attempting to discover insistence or sympathizing from perusers. In the event that you're searching for help with your article, at that point we give a far reaching composing administration given by completely qualified scholastics in your general vicinity of study. Deciding your very own composing style will assist it with getting a lot less complex to focus in on your own one of a kind individual qualities , exploit your ability, and lift the impact of your composition. </p> <p>This is an exertion on the part to make the procedure easier for your recommenders. This brief can push you into difficulty since this is a challenge to talk pretty much all the advantages of living in nyc. The data that you send can assist me with learning all the more in regards to your school and settling on an informed choice about my future. </p> <p>Highlight how you accept the school will help you in meeting your scholastic needs. Your motivation is to pass on what's critical to you and the manner in which the school fits into your future targets. The incredible greater part of schools have that. Since you will look for data from a few particular schools, you don't have to keep in touch with one individual letter for every school. </p> <h2> Lies You've Been Told About Sample Essay Columbia University Writing </h2> <p>Hands-on workshops handle a wide range of composing concerns relevant to graduate understudy scholars. Composing is a current that falls into place without any issues. </p> <p>So should you have to utilize school paper author on the web, we're only the individuals that you need to contact. Knowing and idealizing your own composing style can assist you with accomplishing expanded accomplishment for an author. All you will require is just a straightforward letter. You might need to make one specific letter or format that might be individualized for every school. </p> <h2>Sample Essay Columbia University Writing for Dummies </h2> <p>You are probably going to cherish our work. Word decision might be a positive or negative quality recorded as a hard copy for a great deal of reasons. Only here and there is the absolute first individual utilized for include composing aside from once the creator is the portraying her or his own understanding. Eventually, you're need to go past essentially posting the things that draw you. </p>

Wednesday, July 15, 2020

Research Essay - How to Prepare Your Essay For Writing With Research Essay Samples

<h1>Research Essay - How to Prepare Your Essay For Writing With Research Essay Samples</h1><p>One of the main things that you ought to do while planning for an examination article is to assemble and analyze data. In the event that you are a bustling understudy, you will require constantly that you can get the opportunity to investigate the themes you are exploring. Perusing data about your subject causes you comprehend the inquiries you will be posed in the article just as your own one of a kind thoughts regarding the topic.</p><p></p><p>Before you start composing, ensure that you have done the examination on the subject of your exposition. From what you gain from the examination, you would now be able to discover what assets you should set up your paper effectively.</p><p></p><p>It is definitely not an impractical notion to compose your article already before finding out about the theme and doing explore. Doing this w ill give you some additional training with the exploration and you will turn out to be progressively OK with composing your article. Meanwhile, you ought to in any event read about the subject to decide if you are getting what you are looking for.</p><p></p><p>You should assemble however much data as could reasonably be expected when you start composing your article. This incorporates doing a careful examination on the subject with the goal that you can completely comprehend the sorts of data you should need to create a powerful essay.</p><p></p><p>When you are composing your exposition, you ought to consider the configuration that you will use for your paper. This implies you ought to have the option to utilize a structure that you know about in the readiness of your essay.</p><p></p><p>The group that you decide for your article relies upon what style that you like. On the off chance that you have picked a comp osing style where you need to incorporate a great deal of exploration, at that point a plain exposition ought to be fine for you.</p><p></p><p>However, in the event that you need to compose a paper that is less specialized, at that point you may decide to utilize one of the examination article test papers that you can discover on the web. You will have the option to abstain from experiencing the entirety of the exploration that you would somehow or another need to do, which is one of the initial steps to composing a decent essay.</p>

Tuesday, July 14, 2020

Seven Myths of Email Marketing

Seven Myths of Email Marketing Do you conduct email marketing campaigns or have you completely shifted to social media marketing?Many marketers swear by the power and effectiveness of social media marketing. As much as they’re not wrong, email still has a place in the marketing field.It may seem old-fashioned in this age of instant messaging and social media influencers.However, emails are still being used for communication. As such, marketing can be done through them.A big challenge is all the negative talk about how ineffective email marketing is. It’s said that it takes too much effort, emails have low open rates, you never get to know whether the email was received etc.Are these claims true? And if they are, are there any benefits which can encourage you to overlook them?EMAIL MARKETING MYTHSThis article looks at some of the most common statements said about email marketing. You may be familiar with some or all of them and maybe desire to know just what the truth is.As you will see, just because a statemen t is popular doesn’t mean it’s true. Even when it seems factual.We’re referring to these statements as myths because we have seen the error in them.We show you why they are wrong and help you see why email marketing is still able to get you more sales.1. The fewer the emails, the betterIt’s a fact that emails are a popular means of communication. As a replacement of the old snail mail, emails have done a good job in making communication faster.According to Statista, there were approximately 281 billion emails sent and received daily in 2018.This number is expected to rise to over 347 billion daily mails in 2022.Going by data from The Radicati Group, email use is increasing. From 2015 to projection for 2019, both users and the number of accounts per user are increasing.Obviously, email communication is increasing. People expect to send and receive more emails. Coming to marketing, you’ve heard that you should not send many emails. The reason has been that many emails are simply too much for customers.And what’s the risk?Unsubscription.There is indeed a connection between the number of emails sent and the number of unsubscriptions. The connection is quite direct. With more emails, unsubscriptions increase.Although this is a fact, it doesn’t paint the real picture.The truth about the situation is quite different. The biggest reason for unsubscriptions is not the number of emails but the content of the emails. Your email marketing can be rejected not because of the frequency, but the quality of information you provide.Think of the reason emails are marked spam. Often, it’s either because the email comes from an unknown sender or is a scam email. But if someone subscribed to your newsletters then receives many emails from you, they would likely just ignore them.Customers don’t get moved by the number of emails or sales people who spe ak with them. It is the quality of the conversation that makes the difference. You don’t convince someone to buy your product by talking too much. You do so by making him see the benefits of the product.As such, you can send your customers more emails. The only thing you have to do is make the message relevant.2. Unsubscribers pose a threat to your campaign’s successFollowing the myth that fewer emails are better is this one about unsubscribers. It has been said that the worst thing to happen to your email campaign is people unsubscribing from your list. Apparently, this has the capacity of causing serious damage.Is it true?The reasoning is that if people unsubscribe from your email campaigns, then you will reach fewer people. From the lower reach you will end up with reduced revenues. Therefore, it’s best if no-one opts out.But just as with the above myth, this is also misleading. Do not fear the effect of unsubscribers as they can’t cause you any significant harm. But perh aps more important is the fact that you actually need to frequently “clean up” your email list. Email lists are often full of invalid email addresses.When you send emails to those addresses, you get little response because some of them don’t exist.Someone may have wrongly typed the email addresses. Some people may also have decided to become dormant and unresponsive to your communication. For that reason, you need to occasionally find out who are really with you.With that in mind, can there be anything better than customers unsubscribing? Won’t that make your work of cleaning the list easier?Keep providing the option to unsubscribe and stop seeing those actions as a bad thing.3. Never send the same email twiceThis one sounds very logical. It’s also easy to embrace it unless you consider the reason why you would want to do the opposite. There might be a need to send the same email twice and the reason may be solid.But for the caution to make sense, it’s assumed that sendi ng the same email twice is a repetition.The second email will not do anything much since the reader already got the first one.Indeed, if you were to send someone an email and they read it, then you send another one, what happens?If it’s the first time it’s happening, they might think of it as a system error.But if it happens regularly, then it could be frowned upon as spamming your customers.However, what happens when the first email wasn’t read? Maybe it never even got delivered.Maybe it was part of many emails selected together and marked as read without really being read.This happens especially when someone has many unread emails and doesn’t think they are very important.In that case, re-sending the same email will give the recipient an opportunity to read your email. It will now be among a few which won’t be tiring to go through.Considering this situation shows a clear example of when it might be a good idea to re-send the same email again. But even as you do that, the re are some things that are worth taking into account.Re-send only certain emails â€" having decided that you’ll be re-sending emails, you can’t be doing so for every email. You’ll have to choose which ones to re-send and which ones not to. Re-sending all of the previously-sent emails will be spamming your customers. And that’s bad.Choose the emails which are critical to your overall campaign. If your strategy was to send three emails, each building on the previous one, you can send the last one twice.This will be the one intended to generate leads or has the link to your landing page.This takes care of a situation where the first two emails could have been seen but not read. With this last one, maybe the different subject line, assuming they’ve all been building on one another, will get the customer’s attention.Re-send after a few days â€" do not send an email today then re-send it tomorrow. Do that twice and your customers will start wondering whether all is well. They might start deleting your emails haphazardly not sure which is the original and which one is the repeat email.Since many email servers are configured to retry sending a failed email, you’ll not go wrong if you wait for 3 days. In case you have a means to know which addresses failed, you can try those ones.Otherwise, you can send to all of your customers.As long as this doesn’t happen daily, you’ll be fine.Make small changes â€" as much as you now know you can re-send emails, it can be wise to make slight changes to the original one. For instance, you can change the subject line. The change shouldn’t be very big; subtle enough to make a distinction but still clear on the message.You can also change the email template a little bit. These are efforts to ensure the email doesn’t look too much like a previously-received email.4. It’s all about open ratesGenerally speaking, marketers understand the importance of their emails getting delivered and being read. This is the only way they can tell that their messages have reached the intended people.Without being read, the customers or prospects will not have the information they were intended to have. This will simply mean that the company has products or services but no-one knows about them.Although emails are expected to be opened, not all of them are. Some are deleted without being opened. Others don’t even get delivered into the inbox.But is opening the email the biggest achievement for a marketer? It’s not.If you focus too much on open rates and ignore other metrics, you may get mislead by the numbers you collect. There are at least two alternative metrics you should evaluate your performance by:Lead generation â€" every marketing campaign has a goal. There is the achievement expected to be made. Developing and sustaining a relationship with a customer takes time and effort. This process is called the customer lifecycle.The process has several stages and one of them is lead generation. This stage i s important because it’s what brings in the person.It’s like setting up a shop then a buyer walks in to buy something. Managing to draw him in is a big achievement. If your intention is to generate leads, then measuring the number of leads generated would be the best metric.   If the customer followed the link to the website to check out your products, then you have made considerable progress. Merely opening the email isn’t enough progress.Conversion â€" this is the ultimate in any marketing campaign. The reason you do all the marketing you do is to convert. You intend to turn leads to loyal customers. And that isn’t automatic.Knowing exactly what you want to achieve, it becomes easier to measure your success. As such, measuring the open rates only will likely give you an incomplete picture. You won’t be able to see how much of your efforts have paid off.5. The best day to send email is TuesdayMany studies have been made in an effort to know how to make the most out of ema il marketing. Among the most popular questions has always been about the best day to send emails.Which day sees the highest open rates?From a lot of email data, the results have shown that Tuesday tops the list of days. Thursday and Wednesday have also been seen to be days when people open their mails.And with that, it has been concluded that to get people reading your emails, you should send them on Tuesday.It’s however interesting to see how despite the data-backed conclusion, no-one sees the lack of logic in this conclusion. It is simply impractical. Here are reasons why.If most emails are opened on Tuesdays, does it mean they were sent the same day? this is very unlikely. The studies seem to ignore the fact that not everyone opens their emails the same day they receive them. Some even take days to do so.If someone doesn’t regularly communicate via email, they may even check once a week. Maybe on Fridays. And the data shows that there are people who open their emails on Frid ays too.As such, advising people to send them on that day is misleading. Consider the person who receives 30 emails per day. If a week’s emails were sent on Tuesday, that would mean 210 emails received in one day. Will he be able to read them all and respond accordingly?If everyone sends emails on Tuesdays, what happens to the internet traffic? the internet is like a big highway of many interconnections. Internet services are often charged in terms of traffic allowed.Let’s use our above example recipient of 30 emails per day. Think of what would happen if a week’s emails, 210 in total came in on Tuesday while he’s still doing his normal browsing. Won’t his network connection suffer?And what if this was the case the whole world over? Whereas email servers can receive many emails per second, the network may have limitations. Even computer performance will be affected.Should the industries which thrive over the weekend also send emails on Tuesdays? think of the retail indus try. Although shopping takes place every day of the week, weekends are peak times.To maximize on the weekend sales, offers will be promoted through out the week. Come Friday, the hype created around the offers will be taken a notch higher. If you are a retail store manager, are you to send your marketing emails only on Tuesday so as to have them opened?Will you have generated enough buzz for the weekend sale if you only sent emails on one day of the week? And just how many will you send on that day?It’s clear that the data is right and the conclusion is right too. But the advice coming from the conclusion is wrong. There is just no way marketers in the whole world will send emails on Tuesday.The retail industry is one of the most active in terms of marketing. They definitely cannot afford to follow this advice. Neither can anyone else.One of the reasons marketing happens throughout the day is because brands need to be in the consumers’ minds. That is why marketing is important. Get forgotten by the consumers and you risk being overtaken by the competition.6. Avoid “spam” keywordsSome words are synonymous with marketing. Words such as “FREE,” “DISCOUNT,” “OFFER,” “SAVE” and the like. These words will rarely miss in any marketing communication.Being in virtually all marketing material, these words have ended up being misused by scammers. As they try to entice victims, they use these words in emails.The results?Many started being wary of such words.Old spam filters used to watch out for such words. If working on auto-pilot, they would immediately send the email to the spam folder or delete it. That’s how traditional spam filters protected their owners.On the basis of this, the advice goes that you should avoid these words.Such advice doesn’t take into account how spam filters work. If you look at your inbox, you’ll notice many marketing emails containing these words.Did they get flagged as spam? No.Did you see the “spam” words an d rushed to delete the emails? No.Yet you’re supposed to believe that using those words will get your emails deleted or flagged as spam.The same way those emails got to your inbox, yours will also get to your customers’ inboxes.Do not be stressed out by this. Technology has advanced and today’s spam filters are smart enough to identify spam from legitimate marketing email.7. Email marketing is dyingAnd now to the last myth we’ll look at. This statement has been thrown around for some time too.Could it have come from the social media world in an attempt to quickly overthrow email as a marketing channel?Indeed social media changed the way marketing used to be done. It also has its share of the market. You can’t successfully do marketing in the current digital world without using social media.That said, social media has not replaced email marketing. And it may not replace it any time soon, if at all it’s to happen. The reason is simple: businesses cannot abandon email for b usiness communication then go for social media.Social media is too social for serious business transactions.Sure, businesses do make transactions on social media but there are limits to it.As long as businesses are communicating through email, the place for email marketing still exists.According to a Campaign Monitor study, email marketing ROI increased by $44 for every $1 spent.This means that email marketing has potential that’s not yet tapped into.With such numbers, there is no death in email marketing. None at all. In fact, businesses should be quick to invest more resources in it.CONCLUSIONComing from numerous conversations based on studies done, these myths are powerful. And the presence of data make them seem accurate and authoritative.However, it’s always wise to ask yourself some questions about the conclusions and advice given.Don’t just follow the popular route. Instead, do some of your own research. Analyze the information provided and make conclusions which make s ense for your business.