Current Issues in PR Essay Example | Topics and Well Written Essays - 6500 words

Current Issues in PR - Essay Example The issue of water has emerged as a global, ethical and environmental issue which is primarily driven by economic. The modern age consumer is questioning the international connections, pollution and water usage. The environment and the economics of the operation is challenged by the consumer. The desire to make informed choice is inherent in any consumer choice, and hence one of the current issues in PR has been the awareness in relation to the ‘Bottled Water’ as in the recent years the consumption of bottled water has increased 200 times, which is remarkably substantial. the implications of countries effectively exporting their water in the forms of food, computers, clothing and cars. For example, Britons use on average about 150 litres per day. If you include embedded water that rises to 3400 litres a day. This illustrates the obvious need to look at the use of water right across the supply chain. Since agriculture uses most of the world’s fresh water resources, perhaps we should be calculating the â€Å"water footprint† of food as well as its â€Å"carbon footprint†.† http://www.developpement-durable.veolia.com/library/fr/standalone/publications/rapports-environnementaux/1802,Rapport-Resp.-Sociale-Veolia-Eau-UK.pdf For the Water Working Group at the World Business Council for Sustainable Development (WBCSD) to develop a mapping tool to help businesses assess their water footprints and use this data to assess the risks in relationship to the current and future availability of water. They have also indicated a need to develop also global governance platform to deal with changing water scenarios. There has been predictions, which lead to belief that in future water scarcity, may emerge as on of the most potent cause of conflict and war. A sound PR campaign needs to be developed, as so many people are impacted by it and it has grown substantially from 1970 raising its

Multiple topics outlined Essay Example | Topics and Well Written Essays - 1750 words - 1

Multiple topics outlined - Essay Example Another approach of usability design or experience design needs a mental attitude and it is commonly known as subjective, post-positivist and experientialist approach. The author focused on the dichotomy of objective and subjective approaches. The book is basically about the emotional designs. This is the fourth book by Norman on the topic about everyday things. The other three books are not related to the theme of this book, but all these are only used to understand the feelings of the author. The book contains the chapter on â€Å"Personal Reflections†; this is called the refresher of book. Cognition is rutted concept with related to emotions. The manifestation of two in the functionality or behavior describes the good product that means the good design of the product with including the effectiveness of the product as well. According to the previous concepts of Norman’s focus was on usability and the behavioral manifestation, and his new changed concepts presented in this book are related to the effectiveness of the product rather than the design. The brief description about three main characteristics of the effective, behavioral and cognitive components are presented here in the paper. Three different aspects related to the design of the product are shown here. The three aspects of products design are named as visceral design, behavioral design and the cognitive or reflective design. The visceral design is about the outer most appearance of the product. This may be in the type of sight, sound, smell or feel etc. The immediate and effective response, emotions about the designed product is the core of this aspect of design. The behavioral aspect is about the pleasure and effectiveness of use. The response from visceral aspect is very important for behavioral aspect. The bad or geed response reflects the performance of the product. The