Current Issues in PR Essay Example | Topics and Well Written Essays - 6500 words

Current Issues in PR - Essay Example The issue of water has emerged as a global, ethical and environmental issue which is primarily driven by economic. The modern age consumer is questioning the international connections, pollution and water usage. The environment and the economics of the operation is challenged by the consumer. The desire to make informed choice is inherent in any consumer choice, and hence one of the current issues in PR has been the awareness in relation to the ‘Bottled Water’ as in the recent years the consumption of bottled water has increased 200 times, which is remarkably substantial. the implications of countries effectively exporting their water in the forms of food, computers, clothing and cars. For example, Britons use on average about 150 litres per day. If you include embedded water that rises to 3400 litres a day. This illustrates the obvious need to look at the use of water right across the supply chain. Since agriculture uses most of the world’s fresh water resources, perhaps we should be calculating the â€Å"water footprint† of food as well as its â€Å"carbon footprint†.† http://www.developpement-durable.veolia.com/library/fr/standalone/publications/rapports-environnementaux/1802,Rapport-Resp.-Sociale-Veolia-Eau-UK.pdf For the Water Working Group at the World Business Council for Sustainable Development (WBCSD) to develop a mapping tool to help businesses assess their water footprints and use this data to assess the risks in relationship to the current and future availability of water. They have also indicated a need to develop also global governance platform to deal with changing water scenarios. There has been predictions, which lead to belief that in future water scarcity, may emerge as on of the most potent cause of conflict and war. A sound PR campaign needs to be developed, as so many people are impacted by it and it has grown substantially from 1970 raising its