Exploratory Research on Pizza Heaven Essay Example for Free

wildcat seek on Pizza Heaven Essay1. Exploratory research is a form of research conducted for a problem that has not been clearly defined. It helps determine the best research design, data collection method and infusion of subjects. Even from the definition of exploratory research we can see, that it is d wiz in order to define the problem and to help understand in which direction the win research should go. Exploratory research is preliminary, and is not conclusive, the quality of information provided is not perfect, and also the focus group chosen(40people) was not really representing the whole of the students at wolfram coast. Therefore they should not yet implement the findings, because the data provided by 40 students might not be applicable to all student at westerly coast. 2. The problem Pizza Heaven has faced is that their sales have slipped. That could be repayable to competition from national chains such as Pizza hut or Dominos, so questions about competition sh ould be asked.(Because potential clients might like something about the competitors more e. g.pizza itself, delivery, atmosphere in restaurants) also, they noted that the selection was frequently poor Sales could have slipped, because of the range of products Pizza Heaven offers, so that topic has to be covered as well, including questions about new possible pizzas. (Because it may be that competitors are offering some types of pizza that Pizza Heaven dont have) A decrease in sales can also be due to poor customer service, so that topic should also be covered.People said that pizzas were usually dry and cold why? maybe delivery similarlyk too long, that should be explored in more details. 3. Step One Establishing the Need for Marketing Research The need is already established, as there is a decrease in sales Step Two Defining the Problem So the problem is a decrease in sales, due to what ? Step Three Establishing Research Objectives sound Competition? Poor range of products? Nee d better customer service? those are the questions to ask. Step Four Determining Research Design.Descriptive and Causal Research should be done. Step Five Identifying Information Types and Sources Primary data should be collected, but also secondary data could be of a little use, for typesetters case if the sales dropped overall and not only by Pizza Heaven, due to crisis or some other reason Step Six Determining Methods of Accessing data We should have people asking the question, and also questionnaires coming with each pizza could help. Step Seven Designing Data collection FormsCan be questionnaires(must be worded objectively, clearly, and without bias in order to communicate with respondents), surveys, or both can be done through email (although there is only a 5% response rate) Step Eight Determining Sample Plan and Size Sample Size should surely be more than 40 people from one location. Also a sample should be representative, e. g. not only student of age 18-20, but also ever y other age groups. Step clubhouse Collecting Data Step Ten Analyzing Data Step Eleven Preparing and Presenting the Final Report.