Subliminal Advertising :: essays research papers

Throughout mass media there are illegal messages that still appear, such images are also known as Subliminal Advertising. Though illegal, such incidences can never be tried nor taken to a court of law. It is highly impossible and unlikely to notice these messages. However, they are triggered by the subconscience and send neural messages to your brain that you are unaware of, thus making it hard to notice when you are seeing these things. They are illegal because it was believed in earlier incidences that cigarette ads were sending similar messages telling the youths of America to smoke. I have witnessed similar messages called â€Å"Threshold Messages†, these are images that are digitally re-mastered so that you don’t notice what you are seeing but the neural pathways in the human brain hone in on and receive these messages. If you look very carefully at most Liqueur ads you will notice that the nude upper body of a woman is thrown into the ice in a wine ad, or there is the word â€Å"sex† etched into the eyes of a female in a herbal essence ad. However even such images are even unseen to the naked human eye. Unless your light threshold is low, you will not be able to encounter these images, but if you do have a low threshold for light, all you simply need are a little time, patience, and energy. As I was browsing through a Skateboarding Magazine, I had noticed an ad that was a â€Å"Absolute Vodka† ad, I looked all over the add for about an hour, finally I had seen a picture of a skull and crossbones in the ice that was in the glass. Though these images did not appeal to me, think about how they might appear to you average alcoholic or lush. One technique used by most corporations is a technique usually described as using â€Å"buzz words†, this is found more in print than is used on television or radio. If we are scrolling through a newspaper and we see an exciting flashy word, our eyes tend to draw towards it. Companies are entirely aware of this, so they flash words on us like, â€Å"Free,† †New.† †Hurry†. Something about these words makes us want to see what all the fuss is about, and to read the company’s ad. Now when you do read the ad, there will be â€Å"buzz words† embedded into he ad that do not even look flashy.