The History and Business of Apple Inc Assignment

The History and Business of Apple Inc - Assignment Example The History and Business of Apple Inc. In 1985, Steve Jobs had to leave Apple because of a management shakeup. After that, Apple’s started turning up as a failure. In 1994, Macintosh line was released but Apple still could not turn up to be profitable and continuing taking huge losses. By the time, Steve Jobs had founded NeXt and Apple decided to acquire NeXT in 1996, and this way Steve Jobs brought back to Apple as a special advisor, who later became CEO of Apple. In 1998, iMac released from where Apple started leading the computer industry. Over the last decade, Apple has redefined the cellphone business through the iPhone, the music business through the iPod, and the entertainment and media world through the iPad. On Oct. 5, 2011, the company announced the death of Mr. Jobs, due to pancreatic cancer. In August 2011, Timothy D. Cook became the company’s chief executive. Company Description Incorporated in 1977, Apple is a California based corporation that designs, manufactures and markets personal computers, mobile communication and media devices, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. Apple has introduced a wide portfolio of brands including iPhone, iPod, MacBook Air and iPad and operates through 317 retail stores (including 233 retail stores in the US and 84 in other parts of the world). The Company has appr